About Us

KSBW is the California Central Coast’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including KSBW 8 NBC, Central Coast ABC, Estrella TV Costa Central, KSBW.com, and the KSBW mobile app. Founded in 1953, KSBW is committed to its mission to serve the Salinas-Monterey-Santa Cruz region with quality local content. In addition to over 28 hours of KSBW Action News 8 coverage each week, original offerings include local news magazine specials focused on issues social equity, health, and the environment. The station has been honored with numerous prestigious broadcasting honors including regional RTDNA Edward R. Murrow Awards for “Best Newscast” and regional Emmys, and Associated Press Awards for “Breaking News Coverage.” KSBW is owned by Hearst Television. Follow us on Facebook (ksbw8), X/Twitter (@ksbw), and Instagram (ksbw_8).